case study

Context

Ornikar is a platform that democratizes access to driving licenses by connecting state-certified instructors to millions of students. Its mission is to offer quality training at competitive prices through a digital approach.

This project was carried out as part of a Product Design Bootcamp at The Design Crew with Ornikar's participation. The Ornikar team called on us to take up a challenge and participate as jurors for the presentation of our solutions. These people were:

Coraline Colasse

(Principal Designer)

Juliette Roulier

(Product Designer)

+3 M

of students over 10 years

+2000

Instructors

50%

of online driving schools

40%

Market share in code

Problem

How can we help our students organize their driving lessons simply, regularly, and in advance, in order to better support them throughout their training?

Observations, identified problems

For students

Structure

Unscheduled training and irregular bookings, risk of dropout.

Engagement

40% dropout rate (>30 days without driving).

Capacity

Bottlenecks (full slots) and losses (20% cancellations).

Motivation

Lack of projection on skill progression and clear exam date.

For instructors

Schedule

5% occupancy rate projected 2 months ahead.

Predictability

Only 30% of slots filled for next month.

Business

Fill their slots with competitors.

Continuity

Recurring disruptions due to unrecovered cancellations.

Main Objectives

volume of lessons completed

total duration of driving training

schedule fulfillment and instructor stability

Project Target

Students already in driving training (Ornikar or online competitors as priority).
Students in traditional driving school.

Students wanting to start driving (Ornikar or competitors).
Recent graduates (feedback on reservations).

Focus exclusively on the student experience with mobile-first thinking.

Research

User panel

Traditional driving school

Aman
43 years old
40 hours of driving
Exam end of February 2026

Margaux
17 years old
High school student
First driving lesson in March

With Ornikar

Arthur
31 years old
18 hours of driving
without the theory test

Maëlle
25 years old
Got her license
in 2024

Noé
26 years old
Got his license
in 2023

Research Objectives

We aim to understand the expectations for guidance and support from the service

We aim to understand the mindset of students during their driving lessons

We aim to understand how students organize their driving lessons

Key Insights

3/5

People taking their driving test expect long-term follow-up on their progress.

It would be cool to have something that tells me (...) you will start managing gear changes, etc., after your 20th [lesson]... to influence motivation.

3/5

...but they don't do it when there is no framework or help to do so.

I was thinking, damn, I didn't book my driving hours for next week; I usually did it in times like this. A bit rushed.

4/5

Students are aware of the benefit of scheduling their hours over the long term and regularly...

Having a routine is very reassuring and secure; it allows one to know that there won't be any surprises, or things we have to remember at the last minute.

5/5

Interactions with the instructor reassure students about obtaining their license and facilitate bookings.

Yeah, it affects my motivation a bit, that's true. In the sense that I have more doubts than confirmations about whether things are going well. But maybe after it's related to my specific instructor.

3/5

Friction points on the Ornika platform, which does not facilitate booking multiple hours or setting up recurring appointments.

... if we wanted to book one or two hours, we had to do it in two separate instances/steps.

Our Problem Statement

How can we help students regain control over the organization of their driving lessons by giving them a clear framework, regular and reassuring.

Success Criteria

Retention: More students completing their training journey to getting their license in less than 6 months.

Students understand their progress and what's at stake. Result: fewer dropouts, more motivation and confidence, for continuous learning.

Fewer last-minute cancellations. Planning becomes a routine. Students manage their schedule without stress, a sign of regained control.

Ideation

Benchmark

We conducted a benchmark to explore concrete ways to meet our needs:

Structured

Calendar visualization for students to get an overview of their driving schedule.

En voiture Simone

Selection of slots over 1 hour and choosing several lessons at once.

Lifesum

Visualization of learning progression via a gauge.

Dribbble

Another visualization of measured student progression.

Transforming ideas into concepts

Progress Gauge

Allows the student to know where they stand and what remains before the exam.

Student-Instructor Tracking

Specifies precisely what is acquired and what is not. Instructor feedback and recommendation.

Booking Calendar

Allow the student to book slots of more than 1 hour and select several days at once.

Skills Checklist

Allow the student to see their acquired driving skills over the course of lessons.

Companion Mascot

A companion that gives advice and motivates the student

Prototype v0

Persona Introduction

Julien already has 5 hours of driving lessons but hasn't taken any for 3 months. An Ornikar reminder notification appears on his phone.

Automatic planning generation

Continuation of this first part scenario

1

New notification

Your instructor has seen the schedule you sent them!

2

Synchronization modal

We propose to Julien to synchronize his new schedule with his calendar.

3

Notifications modal

Julien is invited to enable application notifications.

4

List of scheduled lessons

Julien notices a canceled lesson. He has the option to reschedule it.

5

New notification

Your instructor has just proposed new time slots.

6

New lesson proposal (valid for 48h)

Julien has the choice to accept or refuse it.

7

Lesson validated by Julien.

Addition confirmation. This new lesson appears in the 'To come' section.

Coordinating lessons with instructor

Continuation of this first part scenario

1

New notification

Your instructor has seen the schedule you sent them!

2

Synchronization modal

We propose to Julien to synchronize his new schedule with his calendar.

3

Notifications modal

Julien is invited to enable application notifications.

4

List of scheduled lessons

Julien notices a canceled lesson. He has the option to reschedule it.

5

New notification

Your instructor has just proposed new time slots.

6

New lesson proposal (valid for 48h)

Julien has the choice to accept or refuse it.

7

Lesson validated by Julien.

Addition confirmation. This new lesson appears in the 'To come' section.

Information about the student's progress

Scenario: information about the student's progress

1

Notification

The instructor has sent information for the next lesson.

2

Progress screen

A circular gauge shows where they are.
A summary of the last lesson with acquired skills.

3

"View all" CTA

Julien lands on his learning log which summarizes what he has acquired.

4

Progress history

Number of hours to come
Details of hours completed.

5

Last lesson report

Instructor feedback
Acquired skills for this lesson
Next session program.

6

Detail of a past lesson

Instructor feedback
Acquired skills for this lesson.

Booking the last lessons

Julien books his 3 last lessons before the exam

1

Lessons screen

Display of completed lessons. The rest is empty.

2

Lesson booking

Selection of multiple available dates and times
Reminder of exam date.

3

3 hours to select

From the chosen hour, "View summary" becomes active.

4

Selected lessons screen

Shows the 3 lessons with the option to delete them.

5

Lessons screen

Upcoming lessons and pending validation in list and calendar format.

6

Exam screen

Displays the deadline towards the exam.